Training in the specialty “Marketing”

School for Advanced Studies invites specialists with higher education to receive the SECOND SPECIALTY 1-26 02 76 “Marketing”!

Qualification: Marketer

Primary positions: Marketing Specialist, Marketer, Marketing Manager

Duration of study: 18 months

Form of study: extramural

Types of professional activity: 

• marketing activities in the organization;
• production activity in the organization;
• economic activity in the organization.             

Objects of professional activity:

• market of goods and services produced (provided) by the organization;
• indicators of sales, research, information-analytical, communication activities of the organization;
• documentation, information resources on the Internet, databases necessary for forecasting market capacity, sales volumes, economic calculations (determining profitability, costing and price calculations), creating a product, marketing and communication policy.

Marketing specialists are responsible for: 

• market research
• search for potential customers, identifying their needs and preferences,
• positioning of the company and its individual products,
• the formation of the product range,
• creation and promotion of a brand, establishment of a system of prices and discounts,
• development of means of promotion and communication impact on the consumer,
• "designing" channels of distribution and delivery of products to the end customer.

The specialist is mainly intended for work at enterprises, in firms and organizations of all forms of ownership: in industry, construction, transport, agriculture, non-production sphere, in government bodies of all levels, in the system of education and science.

Upon completion of training, persons who have mastered the educational program are given a state diploma of retraining at the level of higher education. 

Contact details:

School for Advanced Studies

Faculty of retraining of specialists

Grodno, st. Gagarina, 18/1

+ 375 (152) 41 15 20; + 375 (29) 780 79 67

e-mail: dekanatipkipk@grsu.by

www.ipo.grsu.by